![]() While it is clear that these categories do not comprehend the complex nature of creativity in Ayurveda, I also use the concept of entextualization to describe how recent historical shifts in the circulation of discourse have caused a partial entailment of this opposition between the individual and the collectivity. dichotomous logic of intellectual property (IP) rights discourse, which opposes traditional collective knowledge and modern individual innovation. Drawing on research in linguistic anthropology on the social circulation of discourse-a process called entextualization-I describe how the ways in which Ayurveda practitioners innovate medical knowledge confounds the. ![]() ![]() ![]() This article documents the practices of pharmaceutical creativity in Ayurveda, focusing in particular on how practitioners appropriate multiple sources to innovate medical knowledge. ![]()
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